Brief Description of Aims and Content
This module introduces the evolution of management , managerial processes and the economics of the business management
Learning Outcomes
At the end of the programme students should be able to demonstrate knowledge and understanding of
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Management theories and practices in the decision making process
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Identify the skills needed by managers and managerial roles
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Apply economic principles in day to day business operations
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Discuss Marketing Strategies based on Marketing Principles
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Recognize the importance of leadership qualities and motivation theories
6.3 Indicative Content
1. Evolution of Management
Define what you mean by “management” Explain the classical and behavioral theories of management Describe the different approaches to management
2. Managerial Roles & Skills
Identify different types of managers State the different roles of a manager
Identify various management levels and skills Describe the challenges of management
3. Management Process
Explain the process of management Discuss the techniques such as SWOT and Porter’s Forces in Environmental analysis
Describe the steps involved in analyzing and planning
Identify the concepts of organizing
Identify the importance of leading process of management
Identify the steps in controlling process
4. Organizational Structure & Behavior
Summarize different organizational structures
Define the role of coordination, communication and delegation
Explain the concept of decentralization and empowerment
Summarize different authority levels
5. Motivation & Leadership
Identify different theories in motivation
Apply different theories and approaches in leadership
6. Marketing
Describe the fundamental principles in marketing
Identify the elements of marketing mix
Explain the process of segmenting, targeting and positioning
Discuss the product life cycles and BCG matrix
Express the pricing and marketing strategies
7. Managerial Economics
Identify the laws of demand and supply
Identify different types of markets
Discuss the principles in production and costs in the short run
Explain the basics of macro economic principles
Learning and Teaching Strategy
Theory: Formal lectures will be presented to cover the material of the course, with tutorials.
Practical: Practical exercises, examples and seminar practices will be given to workout individually/groups.
Self-study: Students are also expected to undertake at least a required number of hours of private study including preparation of worked solutions for tutorial classes.
Assessment Strategy
- Formative assessment is by means of Assignments, recitations and Continuous Assessment Tests. Feedback to students on their solutions and their progress towards learning outcomes is provided during lectures. The major component of summative assessment is the written examination at the end of the module. This gives students the opportunity to demonstrate their overall achievement of learning outcomes. It also allows them to give evidence of the higher levels of knowledge and understanding required for above average marks.