Course info

I.INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS (IMC)

II.THE COMMUNICATIONS PROCESS 

III.ADVERTISING 

IV.STRATEGY AND MEDIA PLANNING 

V.IMAGE, BRAND MANAGEMENT AND PACKAGING 

VI. DIRECT MARKETING 

VII.DIGITAL AND INTERACTIVE MEDIA 

VIII.SALES PROMOTION, MERCHANDISING AND POINT OF SALE 

IX.PUBLIC RELATIONS AND CORPORATE IDENTITY 

X .PUBLICITY

XI.EXHIBITIONS, TRADE SHOWS, PRODUCT PLACEMENT AND SPONSORSHIP

XII.PERSONAL SELLING AND SALES MANAGEMENT

XIII. INTEGRATION OF SOCIAL MEDIA IN MARKETING COMMUNICATIONS

XIV. SOCIAL MEDIA IN BUSINESS – INCLUDING DIGITAL CONTENT

XV. STRATEGIC ISSUES: COMMUNICATION OBJECTIVES, STRATEGIC PLANNING, INTERNATIONAL MARKETING COMMUNICATIONS