The purpose of this course is to study the process of consumer decision making and its determinants, and the resulting implications for marketing strategy. This module is essential for companies as it helps them understand why individuals act in certain ways, identify what individuals want (products, services, attributes, associations), how they want to be spoken to (communicate) and influence behaviour in certain situations. Consumer behaviour is therefore a central topic in marketing. It is imperative that business graduates gain an in-depth understanding of the role of consumer behaviour for company success. The broad aim of the course is to understand the consumer decision-making process. This module will provide students with an understanding of the crucial importance of understanding the psychology of consumers for company goal achievement. Students will be able to apply the theories and principles of consumer behaviour in a specific context.
This module provides professional training in industrial relations. It equips students with knowledge and skills needed on Industrial Relations and HRM broad knowledge related to workers and employer relations. It imparts successful students with a sound understanding of theory and research across the sub-disciplines of industrial relations. Specifically, the objective is to make the student understand the principles and practices of Industrial Relations and skills required by the Human Resources Managers to manage the people at work place and related HR activities domestically and globally, by also bridging the gap between theory and practice of Industrial relations, and showing how it is important to the success of Human Resource students.
Learning Outcomes
Upon successful completion of this module, students will be able to
- Understand and apply basic and fundamental concepts and theories of Industrial Relations
- Apply the Industrial Relations tools
- Interpret causes for poorer industrial relations and develop sound Industrial Relations strategy
- Create employee-management relationship towards improved organizational performance