Course image Strategic Human Resource Management
Trimester 3

Strategic Human Resource Management (SHRM) ia an approach that defines how organization's goals will be achieved through people by means of HR Strategies and integrated HR policies and practices.

It addresses broad organizational issues relating to change in structure and culture, organizational effectiveness and performance, matching resources to future requirements, the development of distinctive capabilities, knowledge management and the development of process capabilities, that is, the ability to get things done effectively.

This is a course of eleven (11) chapters out of 10 credits. It examines the systems and processes involved in HRM with aim of improving organizational performance.  The course equips the Strategic Human Resource students and orients him/her toward HR as a profession.  It will enable the learner to participate fully in executive deliberation surrounding the development and implementation of organizational strategy by human assets of the firm.

The role of knowledge, technology, diversity, ethics, globalization, staffing, training, development, engagement, industrial relations, performance and reward are all considered by the SHRM  professional in the delivery of organizational strategy.

Building on an appreciation of the business environment, the course further aims to develop a deep understanding of HR practices such as the recruitment, selection and retention of staff as value adding activities. strategies aimed at managing staff performance, developing staff competences and the professional and ethical application of HR practices are explored at individual and organizational level.

Course image Strategic Marketing Management
Trimester 3

This module aims at providing knowledge and skills required by the students on the strategic marketing planning and strategy processes.  Specifically, the objective is to make students understand how to develop highly sensitive environmental monitoring systems that are capable of identifying trends, opportunities and threats at a very early stage, and then create an organizational structure and managerial mindset that leads to the organization responding quickly and cleverly. Additionally, students will understand the ways in which the marketing planning process can be developed and managed effectively and strategically.