The entire module of principles of economics will be organized around Eleven key Topics which will be divided into 20 chapters as follows: Introduction, how markets work, Markets and welfare, The economics of the public sector, Firm behaviour and the organization of industry, The economics of labor markets, The Data of Macroeconomics, Measuring the Cost of Living
The Real Economy in the Long Run, Production and Growth and Unemployment
by Dr. Anicet KIBIRIGA
This module aims at imparting the knowledge and skills required by the students on marketing product as well as services. Specifically, the objective is to make the student to understand the philosophy of marketing, skills required by the marketing managers to manage the marketing activities domestically and globally.
This module builds on the knowledge students have already acquired on other Business Management courses. Students can understand market environment scanning, the individual and business customers and their buying decisions, developing and managing the marketing mix and monitoring and controlling the marketing activities. Further it aims at how learning from this module can help the student in their career growth.
The indicative content:
- Basic elements of marketing and marketing objectives
- Marketing Environment Analysis
- Marketing Planning
- Digital Marketing Mix
- Marketing Information System and Marketing Research
- Consumer behaviour
- Organizational buying behaviour
- Marketing Segmentation, Targeting and Positioning (STP)
- Managing Products and Brands
- Promotion Mix